We are being told, by all and sundry with even a slender vested interest, that the latest revolution in home entertainment will be 3D enabled tv. You could take it as gospel that you will be able to buy a 3d capable tv well before this year is out.

For any person that might be old enough to remember the pretty appalling crack at a 3-d film, Jaws 3, back in '83, it will be no shock that the specification dates back to well before that. We have come a long way since then. Those latest release and box office success of films like Avatar and Monsters vs Aliens, both of which attracted a much better ticket price than a 2 D screening and those intended big budget releases in 2010 of Tron Legacy, Shrek Forever After, Alice in Wonderland 3D and many many extra highlights the public are taking to the technology this time round.

The giant consumer electronics producers have recognized this and the Consumer Electronics Show, held in the early part of this year, turned into nothing more than a spot of 3-d one upmanship on the part of those companies. Where ever you looked the likes of Panasonic, LG, Sharp and Samsung were setting up their presentations with their mantra seeming to be "mines bigger than yours", with Panasonic winning bragging rights through their fantastic 150 plus inches of plasma 3D screen. They all promoted innovative models ready for release this year and Sony corp. do have a 3D ready Bravaria television on sale at the moment.

One of the major gripes about 3D some time ago has centered round the image flicker. It does appear hd television 1080p together with the up-to-the-minute creation of LCD 3D glasses has stopped the problem. These most up-to-date 3D specs are a far cry from the blue/red lens numbers previously used in those early days. They retain powered shutters that are synced, via radio waves, with the predictable left and right eye image. They may also now be brought with Bluetooth technology as I noticed these being showcased at the event.

So we have the 3d flat screen tv, we have the 3-d LCD eyeglasses both working as one, but what about the subject matter? 2010 should be the year which 3D broadcasting becomes part of the home entertainment landscape. At hand are a number of big media companies working relentlessly to thrust the technology onward and not simply for those with deep pockets. They considered it necessary to harmonize the commitment of the manufacturers to release this immediately to the masses or once more it stood a likelihood of stalling before it really gets started. BSkyB are favorably into their trials and I would not be surprised if their probable autumn 2010 lift-off isn't brought forward, with their sports broadcasts of a few of the most important summer sporting events making it on to 3D. Across the Atlantic ESPN have plans for in the region of 100 broadcasts for the period of '10 in 3D. Put this in sync with the tri-company alliance involving Sony, Imax and the Discovery Channel to provide clients with 3-d broadcasts and you can understand this is going to transpire very soon.

This goes without saying but this LCD 3D TV market-place is going to get pretty frenzied and the consumers pick of which, what and where to buy a 3D TV shall just get harder as time passes, as we all know that historically this occurs.

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