A recognized magazine estimated that the Star Wars franchise, from the actual time it began in the late seventies, had generated over something like 20 billion dollars in revenue, and with six big screen success stories, no less than three spin-off films, five licensed television shows, and also thousands of books, comic books, and games, it's no surprise. What might be a surprise, though, is that when Star Wars creator George Lucas finished the first motion picture, he was over-budget, out of time, and convinced the film would be a washout. Early screenings from the film did little to improve Lucas' ideas that the actual film would be any kind of success, but when it was finally launched during the summer time of 1977, the film earned nearly 7 million dollars in its first weekend. It is considered to be the 2nd highest profitable film ever.

As you can probably imagine, the Star Wars toy and merchandise franchise has grown substantially since Christmas of 1977. From additional action figures to models, play sets, and light-sabers, the vintage Star Wars toy market had every thing. As Episodes V along with VI were released, more toys hit the marketplace. T-shirts, bed sheets, toothbrushes, combs, and watches ended up being all part of the marketing campaign as well.

Following the release of Return of the Jedi, though, the Star Wars marketing machine slowed significantly. People seemed to think the Star Wars marketplace was nearing the end. Nevertheless, in the late 1990s, a fresh line of Star Wars action figures was released. Dubbed "The Power of the Force" series, these green carded figures created a whole new generation of collectors, and with the release of the special edition of the initial trilogy, and the subsequent release of Star Wars Episode I to III, the marketing and advertising machine kicked back into high gear.

These days there is such a lot of Star Wars memorabilia intended for modern day collectors. Much of the Star Wars memorabilia out there can be very easily found on ebay.

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